Dr Thomas Webb

Social psychologist



Research Expertise:

  • Self regulation and behavior change
  • Implementation intention plans


Telephone: +44 (0)114 222 6516
Email: T.Webb@sheffield.ac.uk
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I am a social psychologist, interested in self-regulation and behaviour change. Specifically, I am interested in how people achieve their goals and make changes to their behaviour.

The usual answer is that people need to be motivated. However, even medium-to-large changes in people’s intentions seem to have only a small-to-medium effect on their behavior. In short, motivation is not enough. As a result, much of my research to date has investigated how the effects of motivation can be boosted by forming specific plans – known as “implementation intentions” – that link good opportunities to act with suitable responses to those opportunities.